Calie and I go over a lot of the questions asked from you kind people about the cookbook, a healthy lifestyle, eating plant-based, energy for the gym.....the list goes on. One big topic that stood out from Calie’s female audience was about their boyfriends/husbands. “My partner loves meat. There is no way he would consider just eating plant-based!”
I get that because I was the same way! Probably more so than most. Loved meat. But I knew my body didn’t so I made the change immediately. Like I always say, of course I miss it, but it was a health choice. One big stumbling block I’ve noticed in my friend group is that MEN eat MEAT! Throw a few steaks on the grill and crack open a cold one. Eat Chicken after the gym because it will help build muscle. You know the drill. Here’s an example for ya... After I play soccer on a Sunday, it’s typical for the team to go out for beer and food afterwards. Eating a steak, a burger, something the size of a small car on your plate covered in meat and sauce. With a 30oz beer. (That used to be my heaven). But when I order my plate of veggies, pita and hummus with green chili, and a 16oz beer, a few of the lads will joke about it etc etc. It got me thinking about how men see plant-based eaters. It doesn’t fit into the “masculine” stereotype the world has created. And that goes across many other platforms. For example... -Wearing a face mask isn’t considered manly -Have a bath -Getting a weekly massage -Using moisturizer etc etc I do all of the above. And I fucking love it! The cookbook will give everyone meat options to use for each recipe because we know it’s not as easy for everyone to just give up meat straight away. Calie and I just want to provide a guide, that first step towards being comfortable eating more plant-based foods than meat. Whilst doing this, we will be honest and direct in our approach. No bullshit.